2025
A brand identity and e-commerce website for Tramunterra, a Mallorcan clothing brand rooted in the island's landscape and natural spirit. The name draws from the tramuntana, the mountain wind that shapes life in Mallorca. We created a clean, minimal visual identity and an online store that reflects the brand's outdoor lifestyle aesthetic and connection to the island.
Services
Project story
Tramunterra was a new Mallorcan activewear brand that needed to feel rooted in the island without becoming a tourism cliché. The identity and online store had to launch together, balancing an emotional brand story with a simple path to product discovery and purchase.
We created a minimal identity inspired by the Tramuntana wind, natural materials, and an outdoor Mediterranean rhythm. The e-commerce experience gives the story room to breathe, then moves cleanly into collections, product browsing, and a mobile-first shopping journey.
The result is one connected brand system from first impression to checkout. Tramunterra can introduce its point of view, present collections with confidence, and grow from a digital foundation that feels recognisably its own.
